SPOT Business Systems.
Like working with DLI, I had the opportunity to assist SPOT in redesigning their logo while at Be360. The owners of the company at the time wanted to keep the cheetah at all cost, along with a serif typeface. We came to a solution where the cheetah became a simpler illustration imbedded into the SPOT type. Along with the logo, a rebrand was necessary to accompany their new mark. Cheetah spots and the golden swish was incorporated into various media, from business cards to trade show assets.