Long Beach Transit.
The goal of this rebrand was simple, to make an identity that could be easily recognizable in various media in all forms shapes and sizes. A dynamic identity that could live for today and the future.
Commucation is the number one priority on this project. Thousands of people rely on the Long Beach Transit system to get them where they need to go. Whether it is to go to school, get to work, or meet up with friends, I wanted to make sure that this system was easy to understand at a glance. As an avid user of public transportation I made sure that it was easy to understand with a friendly vibe that represented Long Beach well. Presented are print materials that help make this new visual identity come to life in various sizes.