Harvey’s

Rebranding

We got a job to re-brand a cleaners once again. The direction we were given was “modern, new”. With that much to go on, We set out to find something that looked exactly that, in our minds. After a few rounds, the idea was scrapped. Our new direction was “2 hangers” So the logo was based around exactly that, with colors that they had already decided upon. My option was decided upon by the cleaners and refined to what they exactly wanted. An entire rebranding of their company was supposed to happen, until they decided to just be happy with the logo, for now. Here I show case the old logo, new logo, and the scrapped idea.

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