I was tasked with the responsibility of assisting the Dry Cleaning and Laundry Institute International board on deciding what direction their new logo should take. The direction was ultimately decided by the board.

Old Logo

New Logo




A shot of the logo in use at the Clean Show 2017 convention in Las Vegas, Nevada.



Along with remaking their company logo, I was also tasked with giving their school certifications a face lift as well. They echo the change made to their new logo, no input was given from the board on these assets.

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